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Business as Usual?

Today, people aren’t afraid to say, Screw business as usual! – and show they mean it.  The other day I was speaking to James Kydd, former marketing director of Virgin Media in the UK, and he was talking about how this new attitude is wired into the next generation.

“Today you’ve got an emerging generation of young people who have a perspective that’s different from the one that politicians and many industry leaders have, ” James said. “They have a more balanced view. Just making money, in order simply to give it away, is out of date.  There’s a massive generational shift occurring that will blur the distinction between doing good and doing business.”  I couldn’t agree more.  I constantly meet a growing army of entrepreneurs around the world, and when they ask me if I have one single message which will help them, I tell them it’s this: doing good can help improve your prospects, your profits and your business; and it can change the world.
– Richard Branson

Robert Canane | WebDESIGN
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